How to target a campaign audience

Targeting is the difference between a 5% campaign and a 30% campaign. Botyoo gives you two audience filters that can be combined.

Step 1: Open a new or existing campaign

Open the campaign builder.

Step 2: Find “Send campaign to”

Scroll to the Send campaign to section.

Filter By tag

Pick a tag from the dropdown. Every contact with that tag becomes part of the audience.

Good for:

• “Everyone tagged as paid-customer”
• “Everyone tagged as interested-in-courses”

Filter By automation

Pick the automation that captured the contacts. Every contact from that automation becomes the audience.

Good for:

• “Everyone who entered through the Summer Sale comment-to-DM”
• “Every commenter on the launch Reel”

Combine both for the intersection

Set both filters. The audience becomes contacts who match both, narrower and higher-intent.

Good for:

• “VIP-tagged contacts captured by the Course Funnel automation”

Audience size preview

The campaign builder shows the audience size before you send. Use this to confirm you’re targeting the right number: too few means you’re missing leads, too many usually means your filter is too loose.

What’s next

• How to create a campaign
• How to tag and note contacts