How it works
Comment → DM → checkout
Post a product with a keyword CTA. Anyone who comments that word gets a DM within seconds, your product link, a discount code, and a personalized note. The path from interest to purchase is as short as it can get.
Comment "SHOP" and we'll DM you the link + early access code.
@runnerlife.co SHOP 🙌
@j_kicks shop please!
@mara.runs SHOP 🔥
Run campaigns to your contact list
Flash sale launching? New drop? Send a DM blast to your entire captured contact list, filtered by tag or past campaign. 90%+ open rates beat email and push notifications by a wide margin.
Campaign, Flash drop
Follow up on abandoned interest
Someone clicked your link but didn't buy? Botyoo detects the gap and sends a timed reminder, a gentle nudge, a limited-time code, or a "last pair" message. Recover revenue that would otherwise disappear quietly.
Abandoned interest recovery
"Hey! Noticed you checked out the Obsidian, still interested? Only 14 pairs left 👟"
"Your early access code BACK24 expires tonight. Grab the last pairs before they're gone."
"New colorway just dropped! Want to be first to know next time? Reply YES for early access."
Key use cases
- Product launches
- Build a waitlist from comments before launch. DM everyone the link and discount code the moment it goes live, no lag, no manual work.
- Flash sales and discount codes
- Blast your contact list with a time-limited offer. Higher open rates and faster conversion than email, especially for urgency-driven drops.
- Restock waitlists
- Sold out? Collect interest comments, tag them as waitlisted, and DM everyone automatically when stock comes back. Zero missed buyers.
- VIP loyalty segments
- Tag repeat buyers and give them early access, exclusive codes, or a first look at new collections, directly in their DMs before the public announcement.
Your questions answered
Everything you need to know about running Instagram DM automation with Botyoo. Can't find what you're looking for? Contact our customer support team.
Can Botyoo actually drive sales, or is it just for engagement?
Botyoo is specifically built to drive revenue. The comment-to-DM flow puts your product link in front of people who already showed purchase intent (they commented). Follow-up sequences re-engage anyone who didn't convert. DM campaigns let you blast your list with flash sales. Every feature maps to a revenue action.
How do I run a product drop campaign using Botyoo?
Set up a keyword automation on your teaser post, everyone who comments "NOTIFY" gets tagged as interested. On drop day, use Botyoo's campaign feature to DM the whole group with your launch link and any exclusive code. The full loop, from interest capture to purchase DM, runs automatically.
Can Botyoo handle customer support questions that come through DMs?
Yes. Botyoo's AI can handle common questions, sizing, shipping timelines, return policies, automatically. Anything it can't resolve gets flagged and routed to your team's shared inbox, so a human can pick it up. You set the boundaries; the AI handles everything inside them.
Is sending DMs to people who commented against Meta's rules?
No, it's actually how the official Meta API is designed to be used. When someone comments on your post, they've initiated a public interaction with your account, which opens the messaging window under Meta's guidelines. Botyoo uses the official API for every message, so you're fully within permitted usage. No workarounds, no risk.
