What is click-to-DM ad automation?
Don't pay for clicks that go cold. Greet every ad tap with an instant, converting conversation.
Greet every ad click instantly
The moment someone taps your click-to-DM ad, Botyoo opens with a welcome message, qualifies them, and guides them to your offer, no waiting, no drop-off.
Someone taps your click-to-DM ad
Send welcome message
"Hey! Thanks for your interest 👋"
Qualify + collect email
What are you looking for?
Send the offer link
Connect any campaign
Route different ads into different flows, so a pricing ad and a freebie ad each get their own tailored conversation.
Each routes to its own flow
Prove your ad spend pays off
Track cost per lead, qualified rate, and conversions per campaign, so you know exactly which ads turn clicks into customers.
Spring sale ad · 2,400 clicks
1.9k
Replied
64%
Qualified
$3.10
Cost / lead
How can I use click-to-DM ads?
Make paid clicks convert by meeting them with an instant conversation.
- Qualify paid leads
- Ask a couple of questions before routing hot leads to your offer.
- Capture emails from ads
- Collect contact details in the DM and sync them to your CRM.
- Book calls from ads
- Send your booking link automatically once a lead is qualified.
- Retarget warm clickers
- Tag everyone who engaged and follow up with a DM campaign later.
Everything you need, built in
Ad-click trigger
Start a flow the instant someone taps your click-to-DM ad.
Lead qualification
Ask questions and branch based on what people answer.
In-DM lead capture
Collect emails and phone numbers inside the conversation.
Campaign tracking
Measure cost per lead and conversions per ad.
Connect your ads in minutes
Turn paid clicks into qualified conversations.
Pick the click-to-DM trigger
Choose the click-to-DM ad trigger inside Botyoo.
Design your flow
Write your welcome message, qualifying questions, and offer.
Connect your campaign
Link your Instagram ad so taps land straight in the flow.
Go live and track
Launch and watch qualified leads and conversions come in.
Why advertisers run click-to-DM with Botyoo
Higher conversion
An instant conversation converts far better than a static landing page.
Lower cost per lead
Qualify and capture in the DM so you stop paying for clicks that bounce.
Full attribution
See exactly which ads turn into leads and sales.
Your questions answered
Everything you need to know about running Instagram DM automation with Botyoo. Can't find what you're looking for? Contact our customer support team.
What is a click-to-DM ad?
It's an Instagram ad that opens a Direct Message when someone taps it, instead of sending them to a website. Botyoo automates the conversation that follows so every click is greeted and qualified instantly.
How does Botyoo connect to my ads?
You set up a click-to-DM ad trigger in Botyoo and connect your campaign, so anyone who taps the ad lands directly in your automated DM flow.
Can I qualify leads before sending my offer?
Yes. Your flow can ask qualifying questions and branch, routing hot leads to a booking or checkout link and others to a nurture path.
Can I track cost per lead?
Yes. Botyoo tracks replies, qualified rate, and conversions per campaign so you can measure what each ad actually delivers.
Is it safe for my account?
Yes. Botyoo is a Meta Tech Provider using the official Messaging API, so click-to-DM automations stay within Instagram's policies.
