How it works
Spot your real fans
Anyone who comments, replies to a story, or drops a keyword gets tagged as a fan automatically. Build segments based on how they engage: superfans who comment every post vs. casual listeners who click links once in a while.
Fan segments
Superfans
Commented on 3+ posts
Pre-save crew
Used keyword "PRESAVE"
Merch buyers
Clicked merch link
DM your release directly
The moment your track drops, Botyoo delivers the stream link, the merch URL, or the ticket page directly to opted-in fans via DM. No algorithm to fight. No feed post getting buried. It lands in their inbox.
Release day DM to @fan_handle
Stream it here → distrokid.com/fadingsignal
Limited merch drops at midnight, you're on the early list 🖤
Build a fanbase you own
Every fan who opts in becomes a contact you can reach directly, no algorithm gatekeeping your message. Segment by engagement, location, or campaign and send targeted DM blasts whenever you need to move tickets, merch, or streams.
DM campaign: Tour announcement
Key use cases
- Pre-save campaigns
- Comment "PRESAVE" → DM with the Spotify/Apple pre-save link. Track who opted in and message them on release day.
- Stream link delivery
- New single, EP, or album drop? Send the stream link directly to fans via DM the moment it's live, no post burial, no link-in-bio friction.
- Merch and ticket drops
- Build hype with a post, capture interest through comments, then DM the checkout link to everyone who signaled interest. Sell out faster.
- Fan segmentation
- Tag fans by campaign, engagement level, or location. Send tour DMs only to fans in relevant cities. Superfan-only early access. Keep it personal at scale.
Your questions answered
Everything you need to know about running Instagram DM automation with Botyoo. Can't find what you're looking for? Contact our customer support team.
Can I use DMs to promote music without coming across as spam?
Yes, because Botyoo only sends DMs to fans who opt in by interacting first (commenting, using a keyword, replying to a story). You're never cold-messaging strangers. Every person you DM already raised their hand, which means the message feels personal, not promotional.
How do pre-save campaigns work with Botyoo?
Post a teaser with a call-to-action like "comment PRESAVE for the link." Botyoo instantly DMs each person the pre-save URL and tags them. On release day, you fire a campaign to everyone in that group with the stream link, closing the loop automatically.
Can I build a direct fan channel outside the algorithm?
That's exactly what Botyoo's contact list is for. Every fan who interacts with your automations gets stored as a contact. You can DM the whole list anytime, for new releases, tour announcements, or merch drops, without relying on Instagram's feed algorithm to surface your post.
We're a label managing multiple artists, does Botyoo handle that?
Yes. Botyoo supports multiple workspaces, so each artist gets their own separate account, automations, and contact list. Labels and management teams can switch between workspaces from one login without any crossover between fan data or flows.
