What are DM campaigns?
Reach the right people, build the message, and measure what each campaign actually drives.
Target the exact audience you want
Pull any segment straight from your Botyoo CRM, new leads from comment-to-DM, past buyers, waitlists, or your warmest followers, so every send lands with people who care.
Segments pulled live from your CRM
Send a broadcast or build a sequence
Fire off a single announcement or chain multiple messages with delays and branches. Set it once and Botyoo handles every step automatically.
Track every open, click, and sale
See exactly how each campaign performs and auto-tag people based on what they did, opened, clicked, replied, or bought, so your next send is even sharper.
Spring drop · sent to 4,941 contacts
86%
Opened
41%
Clicked
312
Sales
How can I use DM campaigns?
Launch, nurture, and convert with outreach that lands in the DM, not the feed.
- Launches and product drops
- Announce a new product or offer in DMs and send people straight to checkout, without depending on post reach.
- Freebie, nurture, offer
- Deliver a freebie automatically, then follow up with a short DM sequence that builds to your offer over a few days.
- Event and webinar reminders
- Collect sign-ups, send reminders, share the replay, and follow up after the event, all on autopilot.
- Win back old leads
- Re-engage past customers and cold leads with a personalised DM sequence that reopens the conversation.
Everything you need, built in
Mass broadcasts
Send to your whole list for launches, announcements, or time-sensitive offers.
Audience targeting
Pick exactly who receives each campaign using tags and CRM segments.
Multi-step sequences
Add messages, delays, and branches that react to opens, clicks, and replies.
Built-in tracking
Measure opens, clicks, replies, and sales for every campaign you send.
Create a DM campaign in minutes
Turn your DMs into a high-converting sales channel.
Choose your audience
Pick a segment from your Botyoo CRM: new leads, past buyers, waitlists, and more.
Design your messages
Add messages, delays, and quick questions. Drop in links and CTAs just like a normal DM.
Set your timing
Send the campaign instantly or schedule it to go out later.
Go live and monitor
Launch your campaign and watch conversions roll in as they happen.
Why brands run campaigns in DMs
Get seen
DMs get opened far more often than emails or feed posts, so your message actually lands.
Flat pricing
Message your whole audience without per-contact fees eating into your margins.
Fully automated
Set delays, branches, and triggers once, then let every campaign run itself.
Your questions answered
Everything you need to know about running Instagram DM automation with Botyoo. Can't find what you're looking for? Contact our customer support team.
What is an Instagram DM campaign?
A DM campaign is a message, or a multi-step sequence of messages, sent to a chosen segment of your audience inside Instagram DMs. With Botyoo you pick who receives it, design the messages, and the platform delivers and tracks each step automatically.
Can I choose who receives each campaign?
Yes. Every campaign is sent to a segment you build from your Botyoo CRM, such as new leads, past customers, waitlists, or people who clicked but didn't buy. You're always in control of the audience.
How are Botyoo campaigns different from a basic broadcast?
Beyond one-off broadcasts, you can build sequences with delays and branches that react to what people do. Botyoo also tags contacts based on opens, clicks, and replies so your follow-ups get smarter over time.
Is sending DM campaigns on Instagram safe?
Yes. Botyoo is a Meta Tech Provider and uses Instagram's official Messaging API. Campaigns respect Instagram's messaging windows and policies, so your account stays in good standing.
Will I be charged per contact?
No. Botyoo uses flat pricing, you only meter the messages you send, not the number of contacts you store, so growing your audience never inflates your bill.
