What is comment-to-DM automation?
Every 'I'm interested' in your comments becomes a private conversation that converts.
Auto-reply from comments to DMs
When someone comments on your post or Reel, Botyoo sends them a DM instantly, so every interested follower starts a private conversation while the moment is hot.
@jake_fitness
Where can I get this?
@sarah_m
Need this! Link please 🙏
@alex.runs
How much is it?
@bella_lee
GUIDE
Pick your posts, keywords, and emojis
Choose which posts and Reels to activate, then set simple keyword or emoji triggers. Botyoo watches the comments and replies for you around the clock.
DM is sent when a comment matches
Do more than send a link
Deliver resources, ask qualifying questions, capture an email, and tag the contact in your CRM, so a single comment becomes the start of a full sales or nurture journey.
What can I do with comment automation?
Set it up in minutes and let every post keep working long after you publish.
- Deliver freebies and lead magnets
- Send your PDF, checklist, or link in a DM when people comment a keyword like 'GUIDE' on your Reel.
- Run giveaways and contests
- Auto-DM the rules and entry link, then confirm each person the moment they enter.
- Build waitlists and drops
- Collect interested leads from comments and tag them for your next launch campaign.
- Grow your email list
- Ask for an email right inside the DM and sync new subscribers to your email platform.
Everything you need, built in
Keyword & emoji triggers
Fire DMs from specific words, phrases, or emojis on posts and Reels.
Smart comment variants
Rotate multiple public reply variations so your comments stay human.
In-DM lead capture
Collect emails and phone numbers inside the conversation, no forms.
Auto-tagging
Tag and segment every new contact automatically as they come in.
Get started in under 2 minutes
Turn comments into DMs, then into leads, follows, and sales.
Choose a post and trigger
Pick the posts or Reels to activate and define your keyword or emoji triggers.
Design your DM flow
Write your message, add buttons, and optional follow-up questions.
Add rules and tags
Decide who receives the DM and which tags or segments to apply.
Go live and track
Publish and watch leads come in, with every contact saved to your CRM.
Why creators and brands love comment-to-DM
Convert more
Send offers, lead magnets, and product links in DMs that turn engagement into sales.
Grow faster
Auto-collect emails, drive follows, and build an audience you can message anytime.
Save hours
Stop replying by hand, automate responses, capture, and follow-up in a few clicks.
Your questions answered
Everything you need to know about running Instagram DM automation with Botyoo. Can't find what you're looking for? Contact our customer support team.
How does comment-to-DM automation work?
When someone comments on a post or Reel you've activated, Botyoo matches it against your keyword or emoji triggers and instantly sends that person a DM, so an interested comment becomes a private conversation automatically.
Do I need a professional Instagram account?
Yes. Comment-to-DM uses Instagram's official Messaging API, which requires a Business or Creator account connected to a Facebook Page. Botyoo walks you through the connection in a couple of minutes.
Can I capture emails inside the DM?
Yes. Your DM flow can ask for an email or phone number right in the conversation, capture it, save it to the contact's CRM profile, and sync it to your email tool.
Can I set different keywords for different DMs on one post?
Yes. You can map several keywords or emojis to different DM flows on the same post, so 'GUIDE' and 'PRICE' can each trigger their own response.
Does it work on Reels as well as posts?
Yes. Comment-to-DM works across feed posts and Reels, and you choose exactly which ones to activate.
Is comment-to-DM automation safe for my account?
Yes. Botyoo is a Meta Tech Provider using the official API, so automations follow Instagram's policies and your account stays safe.
