How it works
Capture leads from every post
A comment or story reply kicks off a DM flow that collects their email and delivers your lead magnet automatically. No manual follow-up needed, your funnel starts the moment they engage.
Flow triggered by comment
Qualify before they reach your calendar
A short DM exchange filters serious prospects from tire-kickers. Your booking link only goes to people who answer the right way, so every call on your calendar has a real chance of converting.
Qualification DM flow
calendly.com/yourcoach/strategy
Nurture the rest automatically
Not everyone books right away. Follow-up sequences re-engage cold leads with value touches, a tip, a case study, a gentle check-in, before presenting a softer next step. Stay top of mind without lifting a finger.
Nurture sequence, cold leads
"Here's how one of my clients went from 0 → 3 paying clients in 6 weeks 🧵"
"No pressure, just want to check if you had any questions about the framework I sent"
"I have 2 spots opening up next month. Want me to send you details?"
Key use cases
- Freebie funnel
- Turn a post or story into a lead magnet machine. Deliver guides, checklists, and mini-trainings automatically via DM.
- Sales call booking
- Qualify leads through DM and route only the ready-to-buy ones to your calendar. No more discovery calls with people who aren't serious.
- Webinar & challenge signups
- Announce a free challenge or live training. Anyone who comments gets a DM with the signup link and a reminder sequence before it starts.
- Win-back campaigns
- Re-engage leads who went cold. Send a DM campaign to past inquiries with a new offer, case study, or open spot, and watch some of them convert months later.
Your questions answered
Everything you need to know about running Instagram DM automation with Botyoo. Can't find what you're looking for? Contact our customer support team.
How does Botyoo help me get more booked calls without cold outreach?
Instead of DMing strangers, Botyoo works with warm inbound interest, people who already engaged with your post or story. They opt in by commenting a keyword, and from there the flow qualifies them and drops your booking link only to those who meet your criteria. It's inbound, not outbound.
Can I qualify leads automatically before I ever talk to them?
Yes. You can build a conditional DM flow with branching logic: ask a question, check their answer, and either send them the booking link or route them to a different nurture path. Only people who self-qualify get the calendar link. Everyone else goes into a slower follow-up sequence.
I sell online courses, is Botyoo useful for that too?
Definitely. Botyoo is popular with course creators for launch week sequences, build a waitlist from comments, DM everyone on launch day with the enrollment link, and follow up with anyone who clicked but didn't buy. The whole launch funnel runs inside Instagram DMs.
How long does it take to set up a lead gen flow?
Most coaches have their first flow live in under 10 minutes. Pick a template, customize the message copy, set your keyword, and activate. Botyoo has pre-built flows specifically for coaches, lead magnet delivery, call booking, and follow-up, so you're not starting from scratch.
