Flow Builder

The Flow Builder lets you design multi-step conversation flows on a visual canvas, no code required. Use it when a single trigger → DM Instant Automation isn’t enough.

Opening the Flow Builder

1. Click Create Automation in the top bar
2. Pick Start from Scratch (or any flow template)
3. The canvas opens with a trigger node placed at the top

The canvas

Flows are vertical, top-down. Each step is a card; you connect them with a single line and use the + button between cards to insert a new step.

Adding a step

Click the + between two existing cards. A categorized step picker opens with six categories:

Category	What’s in it
Messages	Send message, Like message, Send photo/video, Send audio, Send file, Send message with buttons
Conversions	Welcome message, Conversion link, Payment link (rolling out)
Comments	Comment actions
Contacts	Add to folder, tag contact
Logic	Time delay, Follow-up message, Trigger a scenario, Wait for reply, Scenario condition (rolling out), A/B testing (Premium)
AI	AI-driven steps

Some steps are gated to higher plans or in active development, those appear greyed out in the picker.

Step configuration

Each step has its own config panel:

• Send Message, text (up to 1,000 chars), image, links, variables
• Welcome Message, text (up to 200 chars), single button
• Send message with buttons, text + multiple URL buttons (label + link)
• Time delay, number + unit (minutes / hours / days)

Variables in Flow Builder messages

Use {{contact.name}} and {{contact.username}}. This is different from Campaign variables, see Variables in messages.

Buttons

Buttons send users to a URL, they’re URL buttons, not branching/quick-reply buttons. For true conditional branching, the Scenario condition step is rolling out.

Saving and activating

Click Save to keep your flow as a draft. Toggle the flow Active from the list to start processing. Flows only fire for new conversations that start after activation.

What’s next

• Instant vs Flow Automations
• Variables in messages
• Follow-up sequences