Help Center How-To Guides

How to reply in the Inbox

Reply to conversations, send media, react with emojis, and close conversations from the shared Inbox.

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How to reply in the Inbox

The Inbox is your shared, real-time view of every Instagram DM. Anyone on your team can reply, react, and tag from one place.

Step 1: Open Inbox

Click Inbox in the sidebar.

Inbox in the sidebar nav

Step 2: Pick a conversation

The left rail lists every conversation. Filter by All / Unread / Open / Closed, search, or browse folders. Click any row to open the thread.

Inbox conversation list

Step 3: Reply

Type into the composer at the bottom of the thread. Hit Enter to send.

Inbox composer with text reply being typed

Step 4: Send media or react

Click the 📎 paperclip icon to the left of the composer. Your operating system’s file picker opens, choose an image, video, or audio file and it uploads straight into the conversation. Hover any message to reveal an emoji react button.

Step 5: Use the contact side-panel

The right panel shows the contact’s avatar, follower counts, the automation that captured them, tags, and notes. Add a note for your team or attach a tag for segmentation.

Contact side-panel with tags and notes

Step 6: Close the conversation

When you’re done, set Status to Closed in the side-panel. Closed conversations move out of the default view but reopen automatically when the contact sends a new message.

Status dropdown set to Closed

The 24-hour window

Instagram lets you send free-form replies for 24 hours after the contact’s last message. Past that, the composer will warn you and only specific Meta-approved message tags are allowed.

What’s next

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