For E-Commerce

Turn every Instagram comment into a paying customer

You post a product. Comments flood in. Instead of replying one by one, Botyoo sends a personalized DM to each commenter, with your link, your offer, and your follow-up. Automatically.

How it works for your store

From a single post to hundreds of sales conversations, here's the full flow.

1 You Post

Drop a product post with a CTA

Post your product, a new drop, a sale, a restock. Add a caption like "Comment LINK to get 20% off" or "Drop 🔥 for the secret discount." That's all you do.

YS

your_store

Just now

[ Product Image ]

New summer collection just dropped 🌊
Comment "LINK" and we'll DM you the exclusive 20% off code.

@emma_style LINK 🙌

@mike.fits link please!

@sarah_k LINK 🔥

2 Botyoo Responds

Every commenter gets a DM, instantly

Within seconds, Botyoo sends a personalized DM to each person who commented the keyword. They get your link, your discount code, and a warm message, no manual work from you.

DM to @emma_style

YS
Hey Emma! 👋 Thanks for your interest in the summer collection.
YS
Here's your exclusive 20% off code: SUMMER20

Shop here → yourstore.com/summer
Omg thank you! Ordering now 🛒
E
3 Follow-Up

Didn't buy? Follow up automatically

Set up a follow-up sequence. If they didn't click the link within 24 hours, Botyoo sends a gentle reminder. After 3 days, maybe a "last chance" message. All automated.

Follow-up sequence

After 1d

"Hey! Just checking, did you get a chance to check out the summer collection? Your code SUMMER20 is still active 🌊"

After 3d

"Last chance! Your 20% off expires tonight. Don't miss out → yourstore.com/summer"

After 7d

"New arrivals just dropped! Want early access? Reply YES and I'll send you the link before anyone else 👀"

4 Campaigns

Run DM campaigns to your contact list

Got a flash sale? New product? Restock alert? Send a bulk DM campaign to all your captured contacts, filtered by tag, automation, or both. Way better open rates than email.

Campaign: Flash Sale Alert

Audience Summer Collection leads
Contacts 1,247
Status Sending...
"Hey {name}! 🚨 Flash sale, 40% off everything for the next 6 hours. Use code FLASH40 → yourstore.com/sale"
Sent: 892 Delivered: 98.2%
5 Inbox

Manage all conversations in one inbox

When customers reply with questions, sizing, shipping, returns, your team handles it from one shared inbox. No switching between Instagram and other tools. Reply, tag, assign, done.

Inbox

EK

@emma_style

"What size should I get? I'm usually a M"

2m
MF

@mike.fits

"Do you ship to Canada?"

5m
SK

@sarah_k

"Order placed! When does it ship?"

12m

What e-commerce brands see

3–5×

Higher conversion than email

90%+

DM open rate

0 min

Manual reply time

Perfect for

Product Launches

Tease a new product, collect "interested" comments, DM everyone the link on launch day.

Flash Sales

Run a 6-hour sale and blast your entire contact list with a DM campaign. 90%+ open rate.

Restock Alerts

Sold out? Collect "notify me" comments. When it's back, DM everyone automatically.

Discount Codes

Gate exclusive codes behind a follow. Grow your audience and drive sales at the same time.

Ready to turn comments into revenue?

Set up your first automation in under 5 minutes. No credit card required.

Start Free, No Card Required